The Mobile Value Added Service (MVAS) is definitely going to see a future in rural India. The use of mobile phones has increased in B class and C class cities. People from small towns and villages understand the usage of mobile phones. They are not using their mobile phones just for making and receiving calls but they are using it for sending SMS, listening to music, playing games, downloading short movie clips, viewing wallpaper of their favorite actor and actresses. The entry of cheaper handsets has driven the expansion of mobile usage in rural India.
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