Digital Marketing

If your are one of those many, who just log-in to analytics account to check total visitors, avg. time spent and bounce rate, and log-out, should dig more deeper about browsers and operating systems people are using to reach your website. According to a recent report published in eMarketer, US mobile search ad spending grew 120.8% in 2013. It is also stated in that report that Desktop search may see a decline of around $1.4 billion this year, as google users are shifting to mobile devices rapidly. Just think where your website stands in this figure?

The Mobile Value Added Service (MVAS) is definitely going to see a future in rural India. The use of mobile phones has increased in B class and C class cities. People from small towns and villages understand the usage of mobile phones. They are not using their mobile phones just for making and receiving calls but they are using it for sending SMS, listening to music, playing games, downloading short movie clips, viewing wallpaper of their favorite actor and actresses. The entry of cheaper handsets has driven the expansion of mobile usage in rural India.