It has been quite some time since last post of Clickadtrix and a lot of differences can be seen on Google ads platform between these 5 years. The most relevant example would be; it used to be called Adwords back then and now we call it Google Ads. There are several options which have been changed and anyone who thinks that all the paid search marketing platforms work the same way, should know that now all these platforms have decided to evolve rapidly. Huge amount of artificial intelligence has been put to work, so that advertisers can easily cope with all the offered changes. Here is the list of some prominent ones: 1. Definition of Keyword Match Types Multiple match types are offered to make it easy to broaden or narrow down the focus area. Back then it used to be very precise. Broad, Phrase or Exact literally meant that a search term will match with advertiser's keyword broadly, as phrase or exactly respectively. But now the options of covering more variations have been in...

Few days back I noticed some new ad dimensions mentioned in Adwords when I was checking for it. Some of the new sizes are surprising, as they are too big. Following is the summary of now available dimensions for image ads in Adwords:

I have always wondered about marketing on Linkedin, because it has a very niche reach and people login there to connect with others professionally, not for fun. Which kind of people can market on Linkedin and how? I got the answers once I started a paid campaign in this network. Niche reach is the strength of this channel and definitely not for those who come for fun on any social network.

There is nothing wrong in making a mistake, but not admitting and rectifying that mistake is definitely a series of mistakes, to be named more than just wrong. In PPC marketing there are few mistakes that are easy to commit due to sheer ignorance, lack of enough time or other focus snatching issues.

As a PPC marketing professional I get all the chances to analyze various PPC projects with different combination of goals, budget, targets and networks. The most common and difficult combination I came across was, tight CPA goals, low budget, wide target and any choice of networks. Majority of small, medium & new businesses start with similar combination, but very few get through it successfully and move towards a larger budget and others just assume that they are at least reaching their target audience, so keep PPC marketing as a medium for brand building. Is that all you could do in PPC, if you have a low budget?

When I logged in to one of my Adwords accounts today, I saw a notification saying "Let Your Ads Take Flight with AdBirds" and right there I was excited to try this new format of advertising. Following is the screenshot of process to create this ad:

For any SEM campaign, it sometimes gets really very hard for an expert to see what’s working and what’s not. There are various alerts that can help to run your campaigns successfully. If you have multiple campaigns in multiple platforms like Google, Yahoo or Bing, then you definitely need action triggers that can help you in solving the issues step-by-step.

My PPC team started using this term so frequently that now we officially call budget optimization as "Cut & Patch" analysis which simply means identifying those portions of the paid search campaigns, where spending is not necessary; cutting costs from there and provide more opportunities to the revenue generating areas. This activity is required to seize any possibility of wasting client's money and provide more results with same budget in hand.

When I was in school, whole world around me seems to be running on time-tables. Get up at 6:00 AM, get ready for school, finish the homework then breakfast, reach school at 9:00, attend classes according to the time-table, then lunch at 12:00, get home by 3:00, have supper, run for extra tuition classes at 4:00, come back at 6:00, eat something, play for 2 hours or watch television, have dinner, finish any project given by school teacher, get to bed by 10:00 PM and finally sleep for a next day to begin. I always wanted Sundays to happen twice a week!

Keywords are very important element of online marketing whether it is SEM or SEO. For searchers it is just a query but for advertisers it is a key to reach their prospect customers. So while selecting the keywords for advertising campaigns advertisers need to be very careful specially for paid search because cost factor is involved.

Bid management is a regular process and is done to ensure proper positioning of the keywords in the sponsored listing. There are following steps that need to be followed for bid management:

Re-marketing term was introduced by Adwords in online marketing space. It depends upon many factors, how your re-marketing campaigns will work. Let’s see the cases where re-marketing campaigns have registered great success:

There are thousands of pay per click (PPC) advertisers in this world who use Adwords for their day to day advertising and website traffic needs because it is an easy interface with clearly defined instructions on every step. There are so many tools available for free in Adwords for their advertisers. Such as analytics, reporting, ad preview, ads diagnostics, disapproved ads, keyword research tool, search based tool, traffic estimator tool and adwords editor.

I started working as a PPC executive with an online marketing agency in India 7 years back. That time agencies were struggling high time to get good paying clients in India. UK & US agencies were keen for outsourcing their monotonous and manual work related to paid online marketing, which was happily taken by my company. That was the first time I learned about bid optimization. Rules were very clear and we use to raise bids penny by penny every time. Raising bid by 5 pennies used to be a head turning topic.

I have always wondered about marketing on Linkedin, because it has a very niche reach and people login there to connect with others professionally not for fun. Which kind of people can market on Linkedin and how? I got the answers once I started a paid campaign in this network.

Ad scheduling is a feature provided by Adwords, with which one can automate the pausing and un-pausing of campaigns at particular hours of a day. But is this feature useful for all advertisers? Yes we all know the answer - it's not! So let's just see for who all this feature works:

Nowadays lots of people who were advertising in Google Adwords are receiving some promotional coupons through with they can redeem upto Rs. 2500.00 worth clicks for FREE. There are certain terms and conditions, which are making advertisers unhappy to receive these coupons.

Pay Per Click or PPC Proposal

Google Adwords is the advertisig interface of Google through which advertisers can post their ppc ads on Google search and content network. Anyone can signup in Google Adwords and create his campaign without any knowledge of coding or programming.

A very important step under campaign optimization is analysis of data. What is PPC data? Where it comes from? How to use it for account optimization? Why it is so important? Are some questions that can arise in the mind of any person who is new to PPC. But experienced PPC Professionals can just play with it like