Digital Marketing

A "Penguin Update" is a name for Google’s change in organic search result algorithm, which can change the ranking of many websites involved in deceitful link building activities. During this update, Google verifies all the links pointing towards a website on various parameters and downgrades/upgrades the search engine ranking of that website. The period of 2010-2012 can be termed as a revolution in the field of link building. Almost all the website owners used to follow it as a ritual in SEO and ignored the quality of links they were building. But doing anything in excess definitely hurts one or the other day, which actually happened when more and more websites with poor user experience started outranking high quality websites in search results, which in turn made Google to take strict actions against those websites.

I am a paid search marketing professional and a blogging enthusiast, but a beginner in search engine optimization world. After reading few articles & blogs on search engine optimization, I have understood that it’s a long term activity, way longer than the paid search optimization, I am habitual of doing. My fellow SEO professionals were happy to help me in understanding the process and I really found it much more interesting than I assumed. SEO is equivalent to nurturing a plant, without knowing when it will start showing fruits or flowers. Ignore it for a while and all that hard work will shrink into a parched piece of stem. It really asks for lots of hard work and dedication.