Digital Marketing

Almost all the paid marketing platforms provide access to wide range of inventory that can be used for placing ads. There are several ways to target the inventory that can be used for fulfilling different marketing objectives. General marketing objectives are divided into four main categories: brand awareness (upper funnel), influencing consideration (mid funnel), driving action and building loyal consumer base (lower funnel). Once the marketing objective is defined, it becomes easier to take decision on how to get maximum benefits by setting up display campaigns.

It has been quite some time since last post of Clickadtrix and a lot of differences can be seen on Google ads platform between these 5 years. The most relevant example would be; it used to be called Adwords back then and now we call it Google Ads. There are several options which have been changed and anyone who thinks that all the paid search marketing platforms work the same way, should know that now all these platforms have decided to evolve rapidly. Huge amount of artificial intelligence has been put to work, so that advertisers can easily cope with all the offered changes. Here is the list of some prominent ones: 1. Definition of Keyword Match Types Multiple match types are offered to make it easy to broaden or narrow down the focus area. Back then it used to be very precise. Broad, Phrase or Exact literally meant that a search term will match with advertiser's keyword broadly, as phrase or exactly respectively. But now the options of covering more variations have been in

Few days back I noticed some new ad dimensions mentioned in Adwords when I was checking for it. Some of the new sizes are surprising, as they are too big. Following is the summary of now available dimensions for image ads in Adwords:

A "Penguin Update" is a name for Google’s change in organic search result algorithm, which can change the ranking of many websites involved in deceitful link building activities. During this update, Google verifies all the links pointing towards a website on various parameters and downgrades/upgrades the search engine ranking of that website. The period of 2010-2012 can be termed as a revolution in the field of link building. Almost all the website owners used to follow it as a ritual in SEO and ignored the quality of links they were building. But doing anything in excess definitely hurts one or the other day, which actually happened when more and more websites with poor user experience started outranking high quality websites in search results, which in turn made Google to take strict actions against those websites.

Do you think email etiquette training is not required, if you have been sending and receiving emails, without any negative feedback? Even I had similar opinions until yesterday. I accidentally entered an email etiquette training session, unaware of change in schedule of marketing collateral session. As I used to think of myself as an emailing pro, I thought to exit at the introductory slide, but then I realized that room was full and leaving the room would look offensive to the narrator, so I stayed and I really thank myself for this.

I have always wondered about marketing on Linkedin, because it has a very niche reach and people login there to connect with others professionally, not for fun. Which kind of people can market on Linkedin and how? I got the answers once I started a paid campaign in this network. Niche reach is the strength of this channel and definitely not for those who come for fun on any social network.