Digital Marketing

Looking for some help with B2B marketing? It is a tough nut to crack, because you are not trying to reach any random individual but the decision makers, who will request for a proposal only when they find a value in your products or services. Next question that arise is - How would you make them aware of your products or services?

There is nothing wrong in making a mistake, but not admitting and rectifying that mistake is definitely a series of mistakes, to be named more than just wrong. In PPC marketing there are few mistakes that are easy to commit due to sheer ignorance, lack of enough time or other focus snatching issues.

Email marketing is one of the oldest and cost effective mediums of online marketing. It has been there since the age of evolution in cyber world. My first introduction to internet happened with creating a virtual address in a mailing server for sending and receiving communications from around the world and there was no end to my wonder, about how it just happens in minutes. Sending and receiving emails has become an integral part of all our lives and it seems it was always there, which makes it one of the preferred choices of marketing in most of the firms. But before using email marketing, it is very important that people opt-in for your communications. Your email list should evolve as a result of consumer interest not yours.

As a PPC marketing professional I get all the chances to analyze various PPC projects with different combination of goals, budget, targets and networks. The most common and difficult combination I came across was, tight CPA goals, low budget, wide target and any choice of networks. Majority of small, medium & new businesses start with similar combination, but very few get through it successfully and move towards a larger budget and others just assume that they are at least reaching their target audience, so keep PPC marketing as a medium for brand building. Is that all you could do in PPC, if you have a low budget?

I am a paid search marketing professional and a blogging enthusiast, but a beginner in search engine optimization world. After reading few articles & blogs on search engine optimization, I have understood that it’s a long term activity, way longer than the paid search optimization, I am habitual of doing. My fellow SEO professionals were happy to help me in understanding the process and I really found it much more interesting than I assumed. SEO is equivalent to nurturing a plant, without knowing when it will start showing fruits or flowers. Ignore it for a while and all that hard work will shrink into a parched piece of stem. It really asks for lots of hard work and dedication.

When I logged in to one of my Adwords accounts today, I saw a notification saying "Let Your Ads Take Flight with AdBirds" and right there I was excited to try this new format of advertising. Following is the screenshot of process to create this ad:

If your are one of those many, who just log-in to analytics account to check total visitors, avg. time spent and bounce rate, and log-out, should dig more deeper about browsers and operating systems people are using to reach your website. According to a recent report published in eMarketer, US mobile search ad spending grew 120.8% in 2013. It is also stated in that report that Desktop search may see a decline of around $1.4 billion this year, as google users are shifting to mobile devices rapidly. Just think where your website stands in this figure?