33 Search Engine Optimization Points for Beginners

I am a paid search marketing professional and a blogging enthusiast, but a beginner in search engine optimization world. After reading few articles & blogs on search engine optimization, I have understood that it’s a long term activity, way longer than the paid search optimization, I am habitual of doing. My fellow SEO professionals were happy to help me in understanding the process and I really found it much more interesting than I assumed.

SEO is equivalent to nurturing a plant, without knowing when it will start showing fruits or flowers. Ignore it for a while and all that hard work will shrink into a parched piece of stem. It really asks for lots of hard work and dedication.


I have numbered down everything found from blogs, articles and my colleagues about search engine optimization and here is that comprehensive list:

1. Identify traffic generating & achievable keywords for positioning your website on search engines
2. Write click-worthy titles and descriptions. Unique for every page of the website
3. Create clean, focused and optimized URLs
4. Write a great meta description
5. Use simple and memorable domain name
6. Optimize your website structure with not more than 3 navigation towards any page
7. Use Google+ to increase authorship
8. Keep page less crowded of ads, extra links, references etc.
9. Add social sharing
10. Create compelling & unique content
11. Start a blog and participate with other related blogs
12. Utilize guest blog posting to earn quality links
13. Disavow links from poor quality pages
14. Install web analytics in all the web pages while starting
15. Use keywords relevant to the destination page as anchor text when linking internally
16. Leverage the free webmaster tools, search engines provide
17. Make html & xml sitemaps
18. Alt tag all your images with relevant keywords
19. Use 301 & 404 redirects wherever necessary
20. Keep a track of added and removed pages from your website
21. Keep watch on your competition
22. Understand that SEO results are not instant
23. Keep a track of search engine algorithm updates and make necessary changes
24. Don’t copy or spin content from other websites
25. Use stats, charts, graphs, infographics, videos to engage users
26. Target one keyword per page on your website
27. Don’t worry much about page rank, focus more on engaging your visitors
28. Keep a report of where you are ranking on targeted keywords
29. Use a proportionate mix of branded and targeted keywords while building links
30. Work hard for high quality backlinks
31. Keep a check on your page load time. Make necessary changes to keep it perfect
32. Build and optimize mobile version of the website as well
33. Perform all kind of tests relevant to improve your website usability

There still be many other things about SEO I have not included here, but I think these 33 pointers will give any beginner a good start. Please feel free to comment if I forgot to mention something important in this post.

If you are looking for an SEO consultant for your website then email us directly at contact@clickadtrix.com

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