Ad Scheduling - Significant to Whom?

Ad scheduling is a feature provided by Adwords, with which one can automate the pausing and un-pausing of campaigns at particular hours of a day. But is this feature useful for all advertisers? Yes we all know the answer - it's not! So let's just see for who all this feature works:

1. The websites that are updated regularly with fresh deals and product offerings bidding sites, special offer sites, movie ticket booking sites etc.

2. The website owners that do not provide 24X7 customer services.

3. Weekday offer sites.

4. Targeted audiences login timings are pre-defined, such as office goers search for necessary products mostly during lunch hours.

There are few limitations to keep in mind while opting in for Ad Scheduling options:

1. It is applicable only at campaign level.

2. Only 6 time units can be scheduled in one campaign.

3. It is does not work well for brand campaigns.

4. It effects the average positions, everytime the ad re-starts as per the schedule.

Though these are small things but effect the campaigns big time. So before choosing ad scheduling feature be sure that you need it.

Google Promotion Codes in News

Nowadays lots of people who were advertising in Google Adwords are receiving some promotional coupons through with they can redeem upto Rs. 2500.00 worth clicks for FREE. There are certain terms and conditions, which are making advertisers unhappy to receive these coupons. The terms and conditions are as follows:

1. This coupon is applicable only for the accounts that are less than 14 days old. So it's of no use for the advertisers whose keywords quality and account history is already built and creating a new account means starting from scratch. (Don't know how DUAL ACCESS policy works with this)

2. Pre-pay customers need to activate their account first by recharging it with minimum Rs. 500. Then only the free amount can be used.

3. Post-pay customers need to fax their credit card details in a "Authorization Form" along with front and back impressions of their credit cards. (This step is required due to changes in RBI rules for post-pay billing system in India.)
This rule applies to every post-pay user who is changing his credit card or billing details.

There are no problems as such with the terms and conditions but it is beneficial for new advertisers who get encouraged to use Adwords for advertising their products and services online. But what are the benefits of sending these codes to existing advertisers who don't want to keep two accounts or shift their campaigns to the new account.

I think it is not beneficial for new advertisers as well in long run, because there is no enough support provided by Adwords to guide them in how to effectively use Adwords. Though they have training program, most of the new advertisers who hail from small industries, don't know where to find this program. I want to suggest that every new Adwords account should actively prompt their advertisers to go through the learning center for product related knowledge.

I find great potential in Adwords program to grow in niche level market in India because now people have started relying on internet for their day to day knowledge scoop on any kind of products & services.

For more knowledge on Adwords contact us.
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Why Adwords Editor?

There are thousands of pay per click (PPC) advertisers in this world who use Adwords for their day to day advertising and website traffic needs because it is an easy interface with clearly defined instructions on every step. There are so many tools available for free in Adwords for their advertisers. Such as analytics, reporting, ad preview, ads diagnostics, disapproved ads, keyword research tool, search based tool, traffic estimator tool and adwords editor.

I would like to talk about Adwords Editor because it makes your work faster and easier. You can download this tool from tools options available under OPPORTUNITIES tab. Click on "MORE TOOLS" option to see all the tools that are available under Adwords. The last tool that is mentioned in the list is "Adwords Editor". Download it and install in your system. You can find it by searching on Google also and download it. It is freely available for everyone.

Following are the things you can do easily with Adwords Editor (Assuming net speed of 256 kbps):

1. Bulk upload a campaign with thousands of keywords and multiple adgroups in minutes.
2. Edit bids of multiple keywords in few seconds.
3. Change the existing ads by deleting old ones and adding new ones.
4. Review all the changes to be done.
5. Export whole account in Excel sheet for creating backups of important settings.
6. Import backup of whole account through Excel sheet.
7. Works offline so you can keep your campaign changes ready, even if you cannot access internet and post the changes whenever you come online.
8. Replicate or shift the ads & keywords from one group to another by just drag and drop.

When you get use to Adwords Editor your worry of account management will be reduced. For small business advertisers who cannot hire a resource for his campaign management can really benefit a lot with this tool.

To learn more about Adwords Editor you can contact us to get detailed answers.

Clickadtrix on Facebook

Online Marketing - PPC, SEO, SMM, Email Marketing & Banner Advertising on Facebook

Placement & keyword targeted content network are one of the ways of connecting to the users who visit to the websites that are related to the advertisers product and services. Most of the advertisers don't know when to enable keyword targeted content network, when to choose placement targeting and when not to use these options.

Keyword Targeted Content Network

Content network works with keyword targeted campaigns. By default it gets selected and users have an option to deselect it. It is useful for the websites that has a goal of brand creation and providing some useful information to the users. Content network can also be used for specific products that normal visitors are more likely to buy. The major advantage of choosing content network is its wide reach, but the campaign architecture is required to be very theamatic. If the advertiser is not able the design a campaign according to content network he may end up spending on irrelavant visits to his website.

The irrelevant visits through content network can be checked and stopped any time by running placement report. This report gives an idea on which all webpages your ads have received impressions & clicks. You can exclude such sites in Adwords, from where you are getting irrelavant visitors and improve the campaign performance.

The main disadvantage in keywords targeted content network is - you cannot strictly control the visibility of your ads on irrelavant sites. So choose the keyword targeted content network only when your product is meant for broad group, not the niche group.

Placement Targeted Content Network

Placement targeted campaigns show ads in Google's content network but here rather than theamatic groups advertisers are required to choose the websites where they want to show their ads. Placement targeted content network give full control to the advertisers in choosing highly relevant websites that will drive good & targeted traffic to their websites. With putting relevant keywords in the campaign, advertisers can target specific pages of the selected websites.

Don't Choose Content Network If:

1. You sell products through your website and your main purpose is sale.
2. You want actionable visits rather than casual visits.
3. You are expecting high CTR in your campaign

If you need more assistance regarding content network contact us and you can Get one time assistance in your existing campaigns for FREE!

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